Sales & Growth
MRR, ARR, sign-ups, activation, churn, a weekly growth plan, referral commissions, ad spend and launch checks.
Where:
/admin/growthWho: Platform super-adminsTabs
Control
What it does
Overview
MRR, ARR (run-rate), Paying accounts, sign-ups this week/month, Activation (30 d), Free → paid (90 d), Churn (30 d), revenue and profit; the Year-1 MRR plan and where sign-ups came from.
Weekly plan
Load the 52-week plan, step through weeks and Mark tasks done.
Referrals
Referral commissions (20% of paid invoices, first 12 months, 60-day hold) — Mark paid.
Ads
Log ad spend by channel. Rule: ads only from month 3 and at most 50% of last month’s profit.
Checks
Launch blockers; Send test email.
Settings
Launch date and targets; Email this week's report now.